Traditional marketing is fading and fast becoming a relic of the past, with “Digital Titans” such as Google’s YouTube and Facebook dominating the scene, followed closely by chatbots- technology that responds to keywords in conversations, and full-fledged AI devices such as Amazon’s Alexa. Our world has shifted from ‘what we see’ to ‘what we search for.’
The history of digital marketing
History as it happened on October 17, 1994 when Netscape submitted the first internet browser for commercial use. This was followed shortly thereafter in 1995 with the formation of a powerful body responsible for quantifying websites and their internet visibility: The World Wide Web Consortium. This was followed by the Internet Advertising Bureau or ‘IAB’ in 1996 followed by the Interactive Advertising Bureau of London and the Online Publishers Association later that year. Another major player was revealed in the form of Bill Gates’ digital publishing engines, MSN becoming internet active in parts of Europe.
1995 also saw the Internet Corporation for Assigned Names and Numbers or ‘ICANN’ born and instantaneously became a major force to be reckoned with in the assignment of domain names. Obviously the internet was going nowhere fast now and its use across all professional sectors developed at an ever increasing pace. Not only was the government, education, commerce and the military ecstatic over what the internet could do for their work when the intranet concept was being fully realized. By 1996 almost every professional accountant, lawyer and architect had either some sort of internet presence or knew someone with a web site.
The exponential growth in the number of internet users influenced every sector in the professional world and across the globe. Experts of every description used the internet to research new techniques, services and products for their client.
There was an explosion of knowledge on all areas of the globe over the Internet and an ever increasing need for people to supply it. This is where concept of digital marketing started forming.
How the digital landscape is changing and evolving
Faced with these changes, digital marketers have had to adapt to meet the needs of consumers who view their content through a variety of devices. We’ve seen the rise of self-publishing platforms, content recommendation engines, and search optimization algorithms that incorporate factors such as whether a person is viewing on a desktop or mobile device, or even which doorway they entered the room through!With so many changes in the digital landscape, how do we stay up to date? As Seth Godin says: “know exactly where you’re going, and understand the fastest route to get there .” (And, a hat tip to Mashable for that quote).
Breakdown of the many different types of digital marketing channels
Digital marketing is an industry that has emerged in the last few years and is only expected to grow. Digital marketing services not just have SEO (search engine optimization), but there are other types of digital marketing such as PPC Search engine ads, google ads/Google Adwords. paid ads on social media and social media sidebar ads, SEM, social media management, content writing, Email marketing, mobile marketing, Whatsapp marketing and influencer marketing on Instagram, etc.
Challenges and opportunities for today’s digital marketing environment
According to Forbes, “it’s clear that data and analytics are not the future. Data and analytics are the present and the past. If you aren’t using them to activate customer experiences across channels, you’re living in the dark ages.”
Digital Marketing is becoming an ever growing important part the business world and we’re here to help grow your company with it.