As the world changes and social media plays a more prominent role in everyday life, we’ve seen a huge uptick in the number of business owners that are looking for ways to make their social media run more smoothly, leaving them focused on what’s important: their customers. Break down our comprehensive guide, where we dish out hints and tips for running your own social media campaign!
We know how overwhelming it can be to manage a company’s social media presence. There are Instagram, Facebook, and Twitter, LinkedIn profiles, content and hashtags to manage on top of keeping all of your company’s accounts up-to-date.
Social Media Marketing can be time-consuming just for one person to cover; however, it must be remembered that it is a business advertising tool. As such, you should consider hiring a dedicated employee to do all of your social media. You could also employ a team digital marketing agency just for Social Media. It is definitely worth it when you see the results that social media brings to a business.
Having higher presence on social media will have positive effects on all other areas of your marketing strategy. It can bring in new customers and expand the reach of your brand. Social Media will spread brand awareness and help with generating new leads and sales. It can do this in a matter of weeks by making your product or service seem more approachable to potential customers.
From startups to large corporates any organization from any industry can promote their business (products/services) through social media
Creating Your Own Profile on social media
It is unlikely for you to have an automated account on your favorite networks. You need to create an account for yourself. The first step is to choose a username. There are some real Internet celebrity names out there that will take years to eat up. It’s better to select a solid name or brand handle that will hopefully still be available in the future
When you open a Facebook page or a Twitter account, people get to see your name and picture. If you’ve been using them for business purposes, be sure to choose a photo that is professional enough to represent your brand. Make sure your profile describes what you are all about in a couple of sentences.
Different Types of Accounts and Uses for Each Platform
Sometimes it feels like people are racing to the new hot account that no one’s ever heard of. Take a minute and think about how each type of account affects your business strategy. Each platform has a purpose, and utilizing them in the right way is important.
Facebook fan pages: People go to Facebook to catch up on current events, stay in touch with followers and brand loyal customers, or find out what’s new.
Best uses: Increase your business ‘ fan following and drive traffic to your website. LinkedIn professional networking People go here to network with their professional peers. Promote company’s product and services through LinkedIn official page.
To increase followers and drive traffic and sales through influencers, Instagram is the best social media platform
To instantly connect and respond to customer queries micro-blogging site Twitter is worth
Hiring a Digital Agency to Digitally Market You on Social Media
Outsourcing can be a good option for a company that is short on resources and wants to really focus on the core aspects of their business.
If you want to be more strategic with your marketing, you may want to hire a digital marketing agency. In any of the above four categories, you can start with conducting market analysis to see where you are with social media, brand recognition, potential candidate interest and competitor analysis.
You’ll also want to consider how you would serve your audience with a campaign ( brand/product awareness, lead generation, digital assistance) .As you conduct your analysis, focus on the current level of audience engagement, and as mentioned earlier, see where your digital presence is in comparison to competitors and the market-what does that say about your organization?
After determining this, you can devise an effective way to represent yourself and convince potential candidates of why they should work for your business. Start by completing a social media audit to see which networks are used the most by potential candidates.
Reach out to professional agency for managing your social media profiles and promote your Business for better reach.